Municipal Election 2022

3rd Party Advertiser Information

Become a Third Party Advertiser

If a person, corporation or trade union inten​ds to spend money between May 2 to October 24, 2022 on advertisements or other materials that support, promote or oppose a candidate running in the municipal election, or support, promote or oppose a question on they ballot, they are required to register as a Third Party Advertiser with the Township's Clerk.​

The registration period for a third party advertiser for the next Municipal Election is from May 2 to October 21, 2022.  A third party advertiser cannot spend money on their campaign, accept contributions or begin advertising until their registration is certified by the Township's Clerk or designate.

You are eligible to register as a third party advertiser if you are:

  • an individual who is a resident in Ontario; or
  • a corporation that carries on business in Ontario; or
  • a trade union that holds bargaining rights for employees in Ontario

You are not eligible to register as a third party advertiser if you are:

  • a candidate whose nomination has been filed under s.33 of the Municipal Elections Act; or
  • a federal political party registered under the Canada Elections Act or any federal constituency association or registered candidate at a federal election endorsed by that party; or
  • a provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act; or
  • ​the Crown in right of Canada or Ontario, a municipality or local board; or
  • a group, association or business that is not a corporation; or
  • a registered third party who failed to file the necessary financial statement or exceeded any of the spending limits in the last municipal election or by-election.

The Ministry of Municipal Affairs and Housing has provided its 2022 Third Party Advertisers' Guide to assist those interested in registering as a third party advertiser for the upcoming Ontario Municipal Council and School Board Election.

Rule​s for Third Party ​​Advertising

A person, corporation or trade union must register with the Township's Clerk if they spend money on advertisements or other materials that support, promote or oppose a candidate in the Municipal Election, or question on the ballot.  The registration period opens May 2 and closes on October 21, 2022.

The Municipal Elections Act, 1996 sets out the rules for third party advertising:

  • A third party advertisement is an advertisement in any broadcast, print, electronic or other medium that has the purpose of promoting, supporting or opposing a candidate running in the election, or a "yes" or "no" answer to a question on the ballot;
  • Individuals, corporations and trade unions who wish to conduct third party advertising in the Township of Essa Municipal Election must be registered with the Township Clerk;
    • A third party advertiser cannot spend money on their campaign, accept contributions or begin advertising until their registration is certified by the Clerk
    • ​Advertisements MUST identify the name of the registered third party advertiser, the municipality where they are registered and contact information.
  • Candidates cannot register as a third party advertiser, and cannot direct a third party advertiser.

You are not eligible to register as a Third Party Advertiser if you are a:

  • Candidate whose nomination has been filed under section 33 of the Municipal Elections Act
  • Federal political party registered under the Canada Elections Act or any federal constituency association or registered candidate at a federal election endorsed by that party
  • Provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • Crown in right of Canada or Ontario, a municipality or local board
  • Group, association or business that is not a corporation
  • Registered third party advertiser who failed to file the necessary financial statement or exceeded any of the spending limits in the last municipal election or by-election

How to Register as a Third Party Advertiser

For the 2022 Municipal Election, registration to become a third party advertiser opens on May 2, 2022 and closes on October 21, 2022.  Third Party Advertisers must be registered in the municipality where they want to advertise.

Those interested in becoming a Third Party Advertiser must file a Notice of Registration in person or by an agent.  This Notice of Registration must be certified by the Township Clerk before any money can be raised or spent on advertising.  

There is no fee required to be paid to register as a Third Party Advertiser.

The following is required to be filed when registering with the municipality as a Third Party Advertiser:

If you are filing as an individual registrant, you must present o​​riginal acceptable identification showing your name, qualifying Ontario address and signature.  This can be one piece of ID or a combination of two pieces of ID.​

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